Twitter recently has begun developing a new "Buy" button which would make Twitter an online marketplace that would allow its users to do business through tweeting. Creating a social networking site that also is conducting business, easy as clicking on a tweet and hitting the buy button.
According to Twitter a "small percentage" of users will start to see the "Buy" button in their tweets and they will continue to release slowly to more and more users as time goes on. This will be the first large scale social networking site that convert into a sort of e-commerce engine. Although Facebook has begun development with a "Buy" button no public version of it has been seen yet. I wonder how effective it will be or if it will turn these social networking sites into pure ad-agencies. Businesses will clearly flock to it and we will be getting flooding with ads not only on our side bars around the body of our page but now also in the body as well. Doesn't that sounds fun?
However, there will be countless benefits if local businesses can effectively use the program and make it even easier to simply buy everything you see in just a few clicks. Twitter stated in a blog post "in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun." so at least twitter has good intentions for the change but hopefully it is seen that way by its users.
When you click Twitter's Buy button, you are asked to enter your payment and shipping information. Once this is confirmed the merchant will start getting your purchase ready for mailing. The key is that you will be able to do this in a couple taps once you complete your first purchase as your information will be stored on Twitter servers making purchases extremely simple.
Now it's just time to see how the users view this change and that is all that will matter in the end.
Sources:
Wired
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